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Frame For Good: Through October To Benefit The Central Virginia Food Bank

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Metro Richmond, VA framers have joined together again to Frame For Good. This collaboration is resulting in a “Will Frame for Food” food drive for the Central Virginia Food Bank during the month of October. This month also happens to be National Art & Framing Month. The “Frame For Good” efforts are designed to allow area professional picture framers to make a difference on a larger scale. This year’s effort will benefit the Central Virginians that continue to struggle with hunger.

The idea of local professional frame shops working together came to Mary Fender, president of Frame Nation LLC in Richmond, VA, after participating in the 2009 Tru Vue Museum Glass Feeds America promotion (which resulted in $20,100 donation to Feeding America). After learning more about Tru Vue’s nationwide efforts, creating the Frame For Good network seemed like a logical progression according to Fender, and she organized the first collaboration of local Richmond custom frame shops the same year.

Frame For Good brings independently owned professional custom frame retailers together to benefit worthy causes. Working as a group, the Frame for Good network of custom frame shops makes a greater impact and larger total contribution to charity, thereby benefiting our local communities more substantially than acting alone.

Many custom frame shops are true Mom & Pop businesses with fewer than five employees, so often, large charity donation and involvement is unrealistic. Frame For Good is an ideal avenue for local framers to work together for the greater good of the communities in which they live and work.

In its second year, “Will Frame for Food” has grown our number of participating frame shops, and our chosen charity is again local Feeding America affiliate, the Central Virginia Foodbank (CVFB). This year, twelve metro Richmond area professional frame shops are drop-off sites for food/fund donations, and the shops are also providing money-saving incentives in a hope to increase the amount of food collected during the National Art & Framing month of October. See below for a list of participating shops and visit www.FrameForGood.org for specific incentive details and a map of those area shops.

This season is an ideal time for the drive as the holidays will soon be upon us and the CVFB is in great need of resources to feed people in need across the region.

2011 Participating Frame For Good retailers and contact info

Art on a Wire
13407 Midlothian Turnpike, Midlothian VA
(804) 379-0112

Coghill Gifts & Frames
4601 Chester Square Road, Chester VA
(804) 748-7411

Commonwealth Framing & Arts
14300 Midlothian Turnpike, Midlothian VA
(804) 794-6001

Corporate & Museum Frame

301 West Broad Street, Richmond VA
(804) 643-6858

Custom Framing Made Simple
Mobile - Based at 288 and Hull, Midlothian VA
(804) 744-6490

Complete Picture

3835 Old Buckingham Rd, Powhatan, VA
(804) 598-6969

Frame-Art Gallery Ltd
1321 E Nine Mile Rd, Highland Springs, VA
(804) 737-7334

Frame Nation

11 South 15th Street, Richmond, VA
(804) 643-7263

Frame Warehouse

5709 W. Broad St. Richmond, VA
(804) 747-8636

Loving Art & Frame
7523 Staples Mill Road, Richmond
(804) 266-7950

McCool's of Bon Air

2614 Buford Road, Richmond, VA
(804) 272-3161

Picture This
2 S 2nd Street, Richmond, VA
(804) 780-0340

About Central Virginia Food Bank
The Central Virginia Foodbank, a FeedMore organization, fights hunger in our region by providing food and grocery products to an extensive network of partner agencies who serve our most vulnerable neighbors. The Foodbank also prepares and delivers hot, healthy meals to at-risk children in summer/afterschool programs and backpacks filled with weekend meal items for school children in need. These programs feed thousands of people in 31 counties and 5 cities in Central Virginia. For more information, call 521-2500 or visit www.feedmore.org.


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